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Pure means that the product in question does not contain any chemical preservatives (such as parabens) or halogenated organic compounds. The 'pure' products, like all Grimas products, are also gluten-free and unperfumed.
Procedure
As a result of its composition of waxes and oils, Crème Make-up Pure is tolerated well by dry and sensitive skin. First degrease and clean the skin you are going to be working on with Grimas Cleansing Lotion. Then wipe dry with a tissue. On greasy or combination skin (partially greasy) you can apply a very thin layer of Grimas Anti Shine to the T-zone (forehead, nose and chin) before you apply the Crème Make-up Pure.

Hint: if you intend to apply eye shadow after the base, then do not apply Crème Make-up Pure to the eyelids. Do apply the Crème Make-Up Pure to the lips.

Take the Crème Make-up Pure out with a clean spatula and work from the spatula. Rubbing it with your fingertip will make it softer and easier to handle. Apply it with a slightly damp latex sponge or make-up sponge onto the skin. Work the base out properly, up into the hairline, and do not forget the ears and neck. This is how you avoid a mask-like effect.

To fix and mattify, you can powder the Crème Make-up Pure off with Grimas Fixing Powder or Make-up Powder. If you want to affect the colour more, you can use Grimas Compact Powder or Colour Powder.

Removal
You can remove Crème Make-up Pure with Grimas Cleansing Cream, Multi Remover or Make-up Remover.