There are three ways to apply the rouge, but the central point that you start from is always the cheekbone, under the outer corner of the eye.

Make a face shorter and broader
Work in the powder from the central point outwards in a straight line, following the cheekbone towards the top of the ear, and downwards, ending in the middle of the jawbone. Smooth the colour out with the flat side of the brush, so do not dab it on.

For a natural effect, you can apply the rouge to the cheekbones, the temples and under the eyebrows, and light touches to the neck.
For a natural effect, you can apply the rouge to the cheekbones, the temples and under the eyebrows, and light touches to the neck.
You can also give the sides of the forehead a touch of colour, towards the temples.