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LIGHTENING

If the non-shaded parts are lightened, this will enhance the effect of bringing those areas "forward". This too should be done subtly in the case of Santa Claus.
Apply white make-up to the higher parts of the forehead, above the temple, next to the frown wrinkles on the wings of the nose and on top of the nose.

Apply white make-up to the higher parts of the forehead, above the temple, next to the frown wrinkles on the wings of the nose and on top of the nose.
The eyebag is also lightened a little.
Santa Claus has a red bloom because of the cold outside air.

After shading and lighting out you can apply fine red veins using a Stubble Sponge. You squeeze the stubble sponge, press it onto the make-up (dark red colour), test it on the hand and apply it to the cheeks and nose.

Do not make the nose too red, as this gives the effect of a drunkard.